Our story

stitch + tail started in our family home with a Mom, Dad, and three little girls who are endlessly in love with plush toys. Inspired by our daughters—and our 16-year-old pup who once couldn’t go anywhere without a toy in her mouth—we set out to start this brand designed to bring joy to both kids and pets.

But stitch + tail is about more than just toys. Every piece we sell helps support the Make-A-Wish® Foundation, granting wishes for children with critical illnesses. For us, it’s a way to share joy, teach our own girls the importance of pouring into your community, and remind families everywhere that a simple toy can carry a little bit of magic.